Customer Briefs

EnCert
A new company providing Energy Certificates to homeowners. 'Greener' houses are more desirable and the Energy Certificates form part of the Home Information Pack (HIP). All houses for sale with 4 bedrooms or more must have a HIP. (See the scheme of work for an example Home Information Pack) Encert require a logo for their website and letterheads. EnCert needs the logo to look professional and make the clients to associated it with energy (gas, electricity etc).

What this company wants:
EnCert are after a logo with a professional look, this means I will need to have a controlled use of colours. They are after a logo relateed to energy, so that means that I will have to use images or words to do with energy. Their logos' need to be used on things such as letterheads, posters, websites etc and will be aimed at people who are looking to acquire an Energy Certificate.

Microsoft
Microsoft approached Vizual Impact to produce some displays for its stand at a show to be held in the Birmingham NEC publicising its newest operating system. Produce a graphic that could be printed onto a large piece of card to be used on the Microsoft stand.

What this company wants:
Microsoft are after an eye catching poster that can be placed on a cardboard sign which is to be used to try and make their new operating system (Windows 7) more publicly known about. The colours on this poster need to be relevant to that of the Windows 7 theme, dark, neon blues and greens. It is going to be aimed at people who are unknowing about Windows 7, and make them want to be informed about it.

An organic mobile fast-food service has requested a roadside sign. It will be used on a stand so when its van is parked in a lay-by offering quality burgers and all-day breakfasts, passing motorists will notice it. This sign is to be in full colour and must be eye-catching .

What this company wants:
A bright sign that will attract drivers attention. Bright colours and big words need to be used to be able to catch motorists attention. They need it to emphasise the fact that they make "quality burgers" and "all day breakfasts". I will make various prototypes, some with all the information on one poster, another with the information spread out in a series of different posters. The posters are going to be used on roadside signs.